Business operations & sales process consulting
Your business grew.
The way you run it needs to grow with it.
ULLR Worx helps growing businesses turn informal sales and operating processes into practical systems that give people clarity and leadership better visibility.
Let's Talk Better processes. Better visibility. Better decisions.The name
So... what's an ULLR?
Good question.
Ullr (roughly “OOL-er”) is a Norse god associated with winter, skiing, hunting, and archery.
I like skiing. I like hunting. I spend a lot of time in the mountains. And when I needed a name for the business, ULLR Worx sounded a lot better than another consulting company named after a summit, ridge, or compass direction.
That's it. There's no elaborate business metaphor.
I just liked the name.
A little personality behind a practical business.A familiar growing pain
Your business didn't stop working.
It outgrew the way it used to work.
Informal processes often work extremely well when a company is smaller. As more people, customers, and opportunities come into the picture, the same approach can get harder to manage.
- Opportunities live in spreadsheets, inboxes, or someone's head.
- Follow-ups depend on individual habits.
- Key processes rely on a few people knowing what to do.
- Ownership and handoffs become unclear.
- Forecasting and planning get harder.
- Systems collect information without giving leadership useful visibility.
That doesn't mean you've been doing it wrong. Often, it means the business has simply outgrown the way it used to operate.
What ULLR Worx does
Build the process around the business—not the other way around.
I start by understanding how work actually gets done today: where information gets lost, where ownership becomes unclear, where work depends too much on individual knowledge, and what leadership needs to see. Then we build practical, repeatable processes around the business you actually run.
The process comes first.
The tools should support it.
Sometimes the answer involves a CRM. Sometimes it means getting more value from the tools you already have. Sometimes the biggest problem has very little to do with technology at all.
ULLR Worx is technology- and CRM-agnostic.
About
About ULLR Worx
I've spent much of my career owning the connective tissue between sales, business development, engineering, proposals, operations, and leadership.
My work has involved figuring out how information moves between teams, where responsibilities change hands, what leadership needs to know, and how to turn work that depends on individual knowledge into processes a company can actually manage.
ULLR Worx brings that approach to growing businesses.
If your company has grown, a lot of what you've been doing was clearly working.
What worked to get you here—and what needs to change to get you where you're going next?
Start here
Let's talk about what's not working.
You don't need to know what the solution is before we talk.
If your business has grown and some of the processes behind it haven't quite kept up, let's figure out where the gaps are, what actually needs to change, and what doesn't.
Colorado Springs, Colorado
matt@ullrworx.com